Brand
Empowering low-income, highly motivated community college students to succeed in school, in work, and in life makes OMD a truly amazing organization. Through strategy and design, we’re thrilled help OMD evolve and strengthen its brand while remaining true to their vision.
We developed a highly flexible brand and visual identity system that allows us to expand along with OMD as it continues to grow, create engaging and individualized collateral materials, and seamlessly integrate its sub-brands.
To see additional OMD projects, check out their Annual Reports and collateral materials.
Brand
Stationery System
To set OMD apart from other non-profit organizations, we designed a suite of materials with vibrant and bold color variations. This gives them flexibility when sending correspondence and delivers unexpected delight for the recipient. We collaborated with the Fox Company to find printing solutions that would create the impact we desired.
Sub-Brands
OMD’s sub-brands help to further their mission and provide opportunities to individualize initiatives. OMD’s 10th anniversary celebrates “A Decade of Impact” and Visionaries Circle is focused on its top-tier donors.
OMD/x sub-brand and collateral
OMD/x focuses on OMD’s excellence in research and its impact on community college students. Just as OMDx sets OMD apart from similar organizations, the bright green—unique to this sub-brand within the visual identity system—is used to set this work apart.
