2021 Gala — Your City Your Story
We were beyond excited to work with WBEZ Chicago, one of the largest public media stations in the country, and brand their 2021 Gala to celebrate independent journalism. From the theme and identity to a microsite and cocktail packaging, we helped to toast everyone who makes Chicago Public Media thrive.
2021 Gala — Your City Your Story
Identity
The theme and identity for this year’s Gala, Your City Your Story, illustrates how independent journalism and the people of Chicago create our storied city.
Invite
The printed invitation unfolded to reveal what was to come while driving people to visit the microsite to RSVP for the celebration and support what they love.
Website
The microsite played many roles—from collecting RSVPs, to learning more about the event, to sharing your own story. And as the event grew closer, the site expanded culminating in the livestream of the Gala. View the site here.
Email Marketing
The colorful brand provided flexibility and helped individualize our communications with save-the-dates, event updates, and thank you messages.
Cocktail Kit Packaging and Recipe Cards
The celebration wasn’t complete without a customized cocktail kit. WBEZ partnered with Sipwith to create cocktail kits that were sent to supporters. We branded the kits with stickers and recipe cards to ensure the big event was celebrated right.
